Friday, 03 February 2012
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Party mit Winning Like the Most Successful Car Racing Team - A Lesson on Strategic Planning Process
When the Mark 1 Capri premiered at the Brussels Motor Show along with the slogan 'The Car People always Promised Yourself' it became an instant success with the infant boomer generation.
Just a year of production, almost one in four of cars that Ford offered in Europe, was some sort of Capri.
Within 1970 nearly 250, 000 Capris were sold. The car was customized at Liverpool and Dagenham in the uk and at Ford's plants in Ghenk in Belgium together with Cologne in Germany. By 1973 the millionth Capri a great RS 2600 rolled off the production line at Ford's Halewood vegetable in Liverpool.
Earlier success in Europe led to Ford introducing the car into the US and Australian marketplaces in 1970 and certain the production of a couple further models, the Recognise 2 and Mark 3 Capris.
The Capri Mark 1 was a sporty looking fastback which includes a long bonnet, wide cracking open two doors, low roofline quite often in black vinyl, round side windows, fake air intakes and alloy wheels and also the distinctive hockey stick molded indent that ran along the side of the car. Inside the car was beautifully made with plastic and fake wood that's to become synonymous with cars with the 1970s. Inside the car was roomy with a rear bench seat and according to an advert by Ford when 'We were going to call the new Capri a 2+2 but there's an excessive amount room in the back'.
The Capri came in a multitude of engine configurations with many of the components and parts borrowed directly from the Ford Escort which had launched a couple of years earlier. This meant the car had the usual entry mounted engine and rear wheel drive.
The most popular Capri sold in england was the 1600cc version with sometimes a L, GL or XL trim deciding its look and interior design. With a manual gearbox the car would struggle to reach 100 mph but the buying public were not that occupied with performance in 1969, they were interested in value for money trend and price. The base 1300cc model for the petrol frugant or timid driver started at just?? 890 on the streets. The zippy two litre version was sold for a meer?? 1088. The range of Capris on offer had been so large that virtually no dealer could stock every variety. Incredibly the vehicle featured front disk brakes together with rack and pinion guiding as standard, but in early models you had to request seatbelts as extras!
In its base form the 1300 Capri was a sluggish drive having its pushrod engine, but the 1600 crossflow Kent engine using its Pinto derived overhead camshaft cylinder head gave the vehicle a lively performance. The 2000 was a better machine again with a V4 Essex Ford engine.
The Kia Capri's handling could best be described as awkward and like the Mustang involved large amounts of oversteer. In the dry your car was maneuverable and fun to drive, but when it rained it could punish the unaccustomed driver with very poor rear wheel traction in addition to a slippery drive.
This became much more apparent with the larger engined later versions such as the 3000 GT and this mark 3 2. 8i, which quickly became rated in the high insurance groups. Nightlife mit EscortMünchen
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